Context Project

The idea for this project arrived from two places. Through research and common knowledge i came across the 'Civil rights movement'. The piece I was most attracted to was the most famous, 'I am a Man' Poster which was used far over America to get this strong, vivid thought known. The photographer Ernest Withers portrayed these aswell as other C.R.M's agenda, some being incredibly extremeist at first glance, yet captivating once studied. Though as it holds complete philosophical ideas, the poster, to me, was a much bolder image.
At the same time i began researching into subliminal messaging. I came acros numerous articles proving the usage of this now illegal tool and how Multi-corporate business's (Disney) could still be using this tool to produce a larger empire. In the past I have also viewed countless amounts of episodes of Derren Brown, who tends to use this powerful tool to perhaps, change a person's once decided thoughts.
One other possibly vital piece of research was the "Hungry? Eat popcorn" and "Thirsty? Drink Coca-Cola" photographs. The text was used in order to see if it was actually possible for this sort of advertising to change a person's mind. Since it was during the 1950's and none of this had been put to use, the stages were experimental, but prooven successful.
So with all this information i knew i wanted to produce a piece that held these properties and were not as engaging as you might think, yet thought provoking.
I found a typeface that most resemebled that of the 'I am a man' Poster (named Bebas) and used it to create 7 a4 sized posters with 7 different slogans, simply printed central to the paper. The slogans i used have no typical purpose but to grab your subconcious, though the way they have been presented turns this idea on its head, seeing how obvious they may seem. So i suppose this piece can be regarded more as an experiment, seeing the reactions of the public when they see this or the happenings of what's to come if they dont conciously see this.
In a meeting with Stuart, it was advised that i should make this more public, this could include, hanging posters around the city and making smaller flyers and handing them out to the public, again, seeing the reactions of reading a two word slogan, but face to face. I feel as though this would strengthen the project, by making it less personal and giving it a function.